---
title: "Hispanic Media: Faring Better than the Mainstream Media"
description: "In the last year, Spanish-language media tended to fare better overall than their mainstream English-language counterparts, and some of the biggest growth was in television. Univision led the way with 1.9 million primetime viewers, making it the fifth-largest U.S. network."
date: "2011-09-21"
authors:
  - name: "Russell Heimlich"
    job_title: "Former web developer"
    link: "https://www.pewresearch.org/staff/russell-heimlich/"
url: "https://www.pewresearch.org/short-reads/2011/09/21/hispanic-media-faring-better-than-the-mainstream-media/"
---

# Hispanic Media: Faring Better than the Mainstream Media

Hispanic television is now a large industry in the U.S. In the last year its total audience continued to grow and now rivals non-Hispanic television in many of the nation’s largest markets. With 1.9 million viewers, Univision is currently the fifth-largest network in primetime audience in the U.S.. In total viewers, Univision lags behind its English-language counterparts (ABC, CBS, Fox and NBC),though it has closed the gap substantially in recent years. Univision is tapping into a growing market —in February 2011, the number of Hispanic households with TV sets increased 3.1% from the previous year. During the 2010-2011 television season, Univision was the only major U.S. television network to grow its average primetime audience among 18-49 year olds – they achieved 8% growth from the season before. For the same demographic group, among the English-language networks, Fox lost 4%, CBS lost 8%, ABC lost 9% and NBC lost 14% over the same period. [Read More](http://www.stateofthemedia.org/2011/hispanic-media-fairing-better-than-the-mainstream-media/?src=prc-number)