---
title: "Luxury to Necessity and Back Again"
description: "The recession has made five familiar consumer items far less of a necessity in the lives of Americans."
date: "2010-09-13"
authors:
  - name: "Pew Research Center"
url: "https://www.pewresearch.org/short-reads/2010/09/13/luxury-to-necessity-and-back-again-2/"
categories:
  - "Leisure"
  - "Lifestyle"
  - "Personal Finances"
  - "Recessions & Recoveries"
---

# Luxury to Necessity and Back Again

The economy’s recent downturn has forced many Americans to reconsider just how necessary certain everyday products are. In 2006, more Americans rated five items — car, clothes dryer, home air conditioning, microwave, home computer — a necessity than in any previous survey.But in the middle of a recession, far fewer say that they cannot live without these items. Cars have performed the best in maintaining their can’t-live-without status. Fully 86% say a car is a necessity today, just a five-point drop from 2006 when 91% said the same. The most recently popularized item, the home computer, also fared well. A high of 51% said a computer was a necessity in 2006, but 49% still said the same in the most recent survey. Other items did not hold up as well. An overwhelming 83% considered a clothes dryer a necessity in 2006; post-recession, just 59% said the same. Similarly, home air conditioning was needed by 70% in 2006, but just 55% in 2010. And while 68% couldn’t bear life without a microwave four years ago, today, a majority consider it a luxury (just 45% say necessity). [Read More](https://www.pewresearch.org/pubs/1702/luxury-necessity-television-landline-cell-phone)