---
title: "News To You"
description: "About a quarter of news consumers are Integrators, mixing traditional and online sources of media."
date: "2008-12-09"
authors:
  - name: "Russell Heimlich"
    job_title: "Former web developer"
    link: "https://www.pewresearch.org/staff/russell-heimlich/"
url: "https://www.pewresearch.org/short-reads/2008/12/09/news-to-you/"
---

# News To You

As the audiences for traditional news sources declines, and online news has surged, many Americans, called Integrators (23%), are mixing old and new sources of media for their news. This sizable minority which gets news from both traditional sources and the internet, is typically a more engaged, sophisticated and a demographically sought-after audience. Net-Newsers (13%) are similar, but principally turn to the web for news, and largely eschew traditional sources. However the largest and oldest(median age: 52) segment of Americans remains Traditionalists (46%),who rarely go online for news. Another 14%, the Disengaged, stand out for their low levels of interest in news and news consumption. [Read More](https://www.pewresearch.org/pubs/928/key-news-audiences-now-blend-online-and-traditional-sources)