report | Feb 22, 2024

How U.S. Adults Use TikTok

About half of all U.S. adults who use TikTok have never posted a video themselves. And the top 25% of U.S. adults on the site by posting volume produce 98% of all publicly accessible videos from this group. Users who have posted videos are generally more active on the platform than non-posters.

report | Feb 6, 2024

Most Top-Ranked Podcasts Bring On Guests

Thousands of guests appeared on the top-ranked podcasts in 2022, but a relatively small number accounted for a majority of appearances. 76% of top-ranked podcasts brought on at least one guest in 2022, and 27% almost always or regularly featured guests.

report | Jun 29, 2023

#BlackLivesMatter Turns 10

More than 44 million #BlackLivesMatter tweets from nearly 10 million distinct users currently exist on Twitter today. Over half of all existing tweets that include the #BlackLivesMatter hashtag were posted from May to September 2020.

report | Jun 15, 2023

A Profile of the Top-Ranked Podcasts in the U.S.

True crime is the most common topic, making up 24% of top-ranked podcasts; 15% of the top podcasts focus on news. The next most common topics are politics and government (10%); entertainment, pop culture and the arts (9%); and self-help and relationships (8%).

short reads | Jun 5, 2023

Partisan divides over K-12 education in 8 charts

The public is sharply divided along partisan lines on topics ranging from what should be taught in schools to how much influence parents should have over the curriculum.

Refine Your Results