when designing an online survey questionnaire, there is more than one way to ask a respondent to select which options in a series applies to them.
Our latest Methods 101 video explores some of the ways these surveys differ from traditional probability-based polls.
The second video in Pew Research Center’s “Methods 101” series helps explain question wording – a concept at the center of sound public opinion survey research – and why it’s important.
A new analysis demystifies voter files, the widely-used and comprehensive digital databases used to better understand the U.S. electorate.
By Kyley McGeeney and H. Yanna Yan Text messaging has grown in popularity in recent years, leading survey researchers to explore ways texts might be used as tools in the public opinion research process. In the U.S., at least, researchers must obtain consent from respondents before they are permitted to send an automated text. This […]
While the possibility of falsified data is an important consideration in survey research, a new tool to detect it fails to perform as advertised.
High-profile polling failures in recent elections have drawn attention to the challenges in using surveys to predict outcomes. Our study examines various methods of determining who is a likely voter.
Surveying Hispanics is complicated for many reasons – language barriers, sampling issues and cultural differences – that are the subject of a growing field of inquiry.
With 89% of U.S. adults online, survey research is rapidly moving to the Web. But 89% is not 100%, and surveys that include only those who use the internet run the risk of producing biased results.
Respondents who take a Pew Research Center survey on a cellphone are currently offered reimbursement for their cellphone minutes for completing the survey. But is it still necessary in the age of unlimited talk and text?