While survey research in the United States is a year-round undertaking, the public’s focus on polling is never more intense than during the run-up to a presidential election.
International polling provides information about how people in different countries are thinking about issues like immigration, technology, religion, you name it. But polling in different parts of the world can be very challenging, because what works in one country may not work in a different country.
when designing an online survey questionnaire, there is more than one way to ask a respondent to select which options in a series applies to them.
Pew Research Center’s American Trends Panel (ATP) is now the Center’s principal source of data for U.S. public opinion research.
A new telephone survey experiment finds that an opinion poll drawn from a commercial voter file produces results similar to those from a sample based on random-digit dialing.
Our latest Methods 101 video explores some of the ways these surveys differ from traditional probability-based polls.
The second video in Pew Research Center’s “Methods 101” series helps explain question wording – a concept at the center of sound public opinion survey research – and why it’s important.
A new analysis demystifies voter files, the widely-used and comprehensive digital databases used to better understand the U.S. electorate.
A growing share of polling is conducted with online opt-in, or nonprobability, samples. This trend has raised some concern within the industry because, while low participation rates pose a challenge for all surveys, the online opt-in variety face additional hurdles.
Telephone polls still provide accurate data on a wide range of social, demographic and political variables, but some weaknesses persist.
