report | Apr 1, 2015

Methodology: How Crimson Hexagon Works

To arrive at the results regarding the tone or frame of discussion on social media, and specifically Twitter, Pew Research often uses computer coding software provided by Crimson Hexagon. That software is able to analyze the textual content from all publicly available posts on Twitter. Crimson Hexagon (CH) classifies online content by identifying statistical patterns […]

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