Max Willens

Jul 19, 2019

Rather than viral hits, Insider has shifted its video strategy to focus on shows

Jul 19, 2019

Rather than viral hits, Insider has shifted its video strategy to focus on shows

Jul 16, 2019

How Bloomberg Media takes a test-and-learn approach to product development

Jul 9, 2019

With sports, local newspapers try ‘unbundling’ the subscription

Jul 8, 2019

‘Views for the sake of views are vanity’: With Facebook video views dwindling, NowThis is betting on quality over quantity

Jun 28, 2019

Quartz lays off business-side employees for second time this year

Jun 21, 2019

With brand dollars pooling in, podcasters are trying to figure out attribution

Jun 14, 2019

With Tasty as centerpiece, BuzzFeed aims for $260m in branded product sales

Jun 4, 2019

‘We know this is just the beginning’: Facebook has new tools for publishers to get paying subscribers

May 31, 2019

One year into the paywall, Wired is testing letting advertisers unlock access for readers