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Pew Research CenterMay 2, 2016
Long-Form Reading Shows Signs of Life in Our Mobile News World

On cellphones, internal links drive greatest engaged time with long-form news; social sites drive lowest

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On cellphones, internal links drive greatest engaged time with long-form news; social sites drive lowest

Post Infographics

Long-Form Reading Shows Signs of Life in Our Mobile News World
U.S. public show signs of engaging with long-form articles on cellphones
U.S. public show signs of engaging with long-form articles on cellphones
On cellphones, users spend more time with longer articles than with shorter articles
Articles with higher word counts display higher levels of engaged time on cellphones
Fully 36% of cellphone interactions with long-form news last more than two minutes; 10% for short-form
On cellphones, shorter length news articles are far more prevalent …
Visitors spend more time with long-form news than short-form across the course of the day
Late night attracts by far the lowest number of visitors to both short- and long-form news
Users spend more engaged time with long-form content in the morning during the weekend than weekdays
On cellphones, internal links drive greatest engaged time with long-form news; social sites drive lowest
Social networking sites key to a news site’s cellphone traffic
On cellphones, more visits come from Facebook; Twitter referrals spend more time engaged
Visitors coming to news articles on cellphones from various social networking sites differ in the time they engage with news
Few visitors return to articles on cellphones, but those who do tend to spend more time with them
Return visitors follow different pathways to articles than overall visitors
A majority of visitors find an article the day of publication
Engaged time of short-form interactions remains stable across article lifespan
Engaged time with long-form news articles seems to peak a week after publication
More interactions with 5,000+ word articles begin later and have longer engaged time
Long-form readers somewhat more likely to visit multiple articles on a site
For most news topics, engaged time increases with article length
U.S. Politics averages greatest number of visits per long-form article
Short-form and long-form measures
Engaged time by daypart
Engaged time by weekend day and weekday
Engaged time by referrer type
Return visitors’ complete interactions and engaged time
Return visitors’ complete interactions and engaged time by referral type
Long-form news articles measures by topic

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