Numbers, Facts and Trends Shaping Your World
Newsletters Press Donate My Account
Pew Research Center Logo

Read our research on: Congress | Economy | Gender

Pew Research Center Logo
Research Topics
All PublicationsMethodsShort ReadsTools & ResourcesExpertsAbout
Topics
Politics & PolicyInternational AffairsImmigration & MigrationRace & EthnicityReligionGenerations & AgeGender & LGBTQ
Family & RelationshipsEconomy & WorkScienceInternet & TechnologyNews Habits & MediaMethodological ResearchFull topic list
Regions & Countries
Asia & the PacificEurope & RussiaLatin AmericaMiddle East & North AfricaNorth AmericaSub-Saharan AfricaMultiple Regions / Worldwide
Formats
FeaturesFact SheetsVideosData Essays
Research Topics
Topics
Politics & PolicyInternational AffairsImmigration & MigrationRace & EthnicityReligionGenerations & AgeGender & LGBTQFamily & RelationshipsEconomy & WorkScienceInternet & TechnologyNews Habits & MediaMethodological ResearchFull topic list
Regions & Countries
Asia & the PacificEurope & RussiaLatin AmericaMiddle East & North AfricaNorth AmericaSub-Saharan AfricaMultiple Regions / Worldwide
Formats
FeaturesFact SheetsVideosData Essays
All PublicationsMethodsShort ReadsTools & ResourcesExpertsAboutMy Account
DONATE

Read our research on: Congress | Economy | Gender

Home Research Topics Internet & Technology Digital News Landscape
Pew Research CenterMay 2, 2016
Long-Form Reading Shows Signs of Life in Our Mobile News World

Visitors spend more time with long-form news than short-form across the course of the day

← Prev Page
Page1Page2Page3Page4Page5Page6You are reading page7Page8Page9Page10
Next Page →
Visitors spend more time with long-form news than short-form across the course of the day

Post Infographics

Long-Form Reading Shows Signs of Life in Our Mobile News World
U.S. public show signs of engaging with long-form articles on cellphones
U.S. public show signs of engaging with long-form articles on cellphones
On cellphones, users spend more time with longer articles than with shorter articles
Articles with higher word counts display higher levels of engaged time on cellphones
Fully 36% of cellphone interactions with long-form news last more than two minutes; 10% for short-form
On cellphones, shorter length news articles are far more prevalent …
Visitors spend more time with long-form news than short-form across the course of the day
Late night attracts by far the lowest number of visitors to both short- and long-form news
Users spend more engaged time with long-form content in the morning during the weekend than weekdays
On cellphones, internal links drive greatest engaged time with long-form news; social sites drive lowest
Social networking sites key to a news site’s cellphone traffic
On cellphones, more visits come from Facebook; Twitter referrals spend more time engaged
Visitors coming to news articles on cellphones from various social networking sites differ in the time they engage with news
Few visitors return to articles on cellphones, but those who do tend to spend more time with them
Return visitors follow different pathways to articles than overall visitors
A majority of visitors find an article the day of publication
Engaged time of short-form interactions remains stable across article lifespan
Engaged time with long-form news articles seems to peak a week after publication
More interactions with 5,000+ word articles begin later and have longer engaged time
Long-form readers somewhat more likely to visit multiple articles on a site
For most news topics, engaged time increases with article length
U.S. Politics averages greatest number of visits per long-form article
Short-form and long-form measures
Engaged time by daypart
Engaged time by weekend day and weekday
Engaged time by referrer type
Return visitors’ complete interactions and engaged time
Return visitors’ complete interactions and engaged time by referral type
Long-form news articles measures by topic

Pew Research Center
1615 L St. NW, Suite 800
Washington, DC 20036
USA
(+1) 202-419-4300 | Main
(+1) 202-857-8562 | Fax
(+1) 202-419-4372 | Media Inquiries

Research Topics
Politics & PolicyInternational AffairsImmigration & MigrationRace & EthnicityReligionGenerations & AgeGender & LGBTQ
Family & RelationshipsEconomy & WorkScienceInternet & TechnologyNews Habits & MediaMethodological ResearchFull topic list
Follow Us
Email Newsletters Facebook Twitter Tumblr YouTube RSS

About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.

Copyright 2023 Pew Research Center About Terms & Conditions Privacy Policy Reprints, Permissions & Use Policy Feedback Careers