---
title: "Cable: A Growing Medium Reaching its Ceiling"
description: "Cable news continues to operate with more stability than most other news sectors today. But financial growth tapered off in 2012, and audience figures started to show signs of languishing—at least raising the question of whether there is a ceiling for this niche news genre."
date: "2013-03-19"
authors:
  - name: "Jesse Holcomb"
    job_title: "Former Associate Director"
    link: "https://www.pewresearch.org/staff/jesse-holcomb/"
  - name: "Amy Mitchell"
    job_title: "Former Director, Journalism Research"
    link: "https://www.pewresearch.org/staff/amy-mitchell/"
url: "https://www.pewresearch.org/journalism/2013/03/19/cable-a-growing-medium-reaching-its-ceiling/"
categories:
  - "Media Industry"
  - "News Media Trends"
  - "State of the News Media (Project)"
  - "Television"
---

# Cable: A Growing Medium Reaching its Ceiling