---
title: "Newspapers: Building Digital Revenues Proves Painfully Slow"
description: "The newspaper industry enters 2012 neither dying nor assured of a stable future. The industry has rallied around a story about itself – that year-by year it is developing new digital products and new revenue streams to transition from dependence on print advertising. In 2011, that traditional advertising pool declined for a sixth consecutive year. The website of the Gannett Company, emphasizing those digital initiatives, now intentionally has no mention of newspapers on its home page."
date: "2012-03-19"
authors:
  - name: "Emily Guskin"
    job_title: "Guest Contributor"
  - name: "Tom Rosenstiel"
    job_title: "Guest Contributor"
  - name: "Amy Mitchell"
    job_title: "Former Director, Journalism Research"
    link: "https://www.pewresearch.org/staff/amy-mitchell/"
url: "https://www.pewresearch.org/journalism/2012/03/19/newspapers-building-digital-revenues-proves-painfully-slow/"
categories:
  - "State of the News Media (Project)"
---

# Newspapers: Building Digital Revenues Proves Painfully Slow