---
title: "PEJ Embed Study Topline"
description: "    Outlet Date   TOTAL Network Cable 21&22 Mar 24-Mar   N=108 N=57 N=51 N=72 N=36 DATE           March 21st 41.7% 42.1% 41.2% 62.5% – March 22nd 25.0 24.6 25.5 37.5 – March 24th 33.3 33.3 33.3 – 100% Total 100% 100% 100% 100% 100%           […]"
date: "2003-04-03"
authors:
  - name: "Pew Research Center"
url: "https://www.pewresearch.org/journalism/2003/04/03/pej-embed-study-topline/"
---

# PEJ Embed Study Topline

****

****

|   |   | Outlet | Date |

|   | TOTAL | Network | Cable | 21&22 Mar | 24-Mar |

|   | N=108 | N=57 | N=51 | N=72 | N=36 |
****
| DATE |   |   |   |   |   |

| March 21st | 41.7% | 42.1% | 41.2% | 62.5% | - |

| March 22nd | 25.0 | 24.6 | 25.5 | 37.5 | - |

| March 24th | 33.3 | 33.3 | 33.3 | - | 100% |

| Total | 100% | 100% | 100% | 100% | 100% |

|   |   |   |   |   |   |
****
| LIVE VS. TAPE |   |   |   |   |   |

| Live report | 49.1% | 43.9% | 54.9% | 57.0% | 33.3% |

| Live phone | 12.0 | 10.5 | 13.7 | 8.3 | 13.9 |

| Combo | 11.1 | 10.5 | 11.8 | 23.6 | 16.7 |

| All tape | 27.8 | 35.1 | 19.6 | 11.1 | 36.1 |

| Total | 100% | 100% | 100% | 100% | 100% |

|   |   |   |   |   |   |
****
| ORIGIN |   |   |   |   |   |

| Iraq | 71.3% | 77.2% | 64.7% | 59.7% | 94.4% |

| Kuwait | 21.3 | 19.3 | 23.5 | 30.6 | 2.8 |

| Other ME | 1.8 | - | 3.9 | 2.8 | - |

| At Sea | 5.6 | 3.5 | 7.9 | 6.9 | 2.8 |

| Total | 100% | 100% | 100% | 100% | 100% |

|   |   |   |   |   |   |
****
| TOPIC |   |   |   |   |   |

| Mil. Action | 27.8% | 22.8% | 33.3% | 15.3% | 52.8% |

| Same-day results | 13.0 | 12.2 | 13.7 | 15.3 | 8.3 |

| Pre-combat | 31.5 | 38.6 | 23.5 | 43.0 | 8.3 |

| Personnel/equip | 15.7 | 15.8 | 15.7 | 16.7 | 13.9 |

| Aftermath | 6.5 | 5.3 | 7.9 | 6.9 | 5.6 |

| Other | 5.5 | 5.3 | 5.9 | 2.8 | 11.1 |

| Total | 100% | 100% | 100% | 100% | 100% |

|   |   |   |   |   |   |
****
| TOP SOURCE |   |   |   |   |   |

| Mil. Commissioned | 14.8% | 14.0% | 15.7% | 15.3% | 13.9% |

| Other Military | 8.3 | 3.5 | 13.7 | 8.3 | 8.3 |

| Reporter Only | 76.9 | 82.5 | 70.6 | 76.4 | 77.8 |

| Total | 100% | 100% | 100% | 100% | 100% |

|   |   |   |   |   |   |
****
| CLOSEST VIDEO |   |   |   |   |   |

| Weapons Fired | 21.3% | 19.3% | 23.5% | 13.9% | 36.1% |

| human impact | - | - | - | - | - |

| non-human impact | 10.2 | 10.5 | 9.8 | 8.3 | 13.9 |

| no results | 11.1 | 8.8 | 13.7 | 5.6 | 22.2 |

| Front-line ready | 11.1 | 12.3 | 9.8 | 9.7 | 13.9 |

| Moving/Maneuvers | 32.4 | 38.6 | 25.5 | 38.9 | 19.4 |

| Non front line | 10.2 | 10.5 | 9.8 | 12.5 | 5.6 |

| Other | 1.8 | 3.5 | - | 2.8 | - |

| No Video aspect | 23.2 | 15.8 | 31.4 | 22.2 | 25.0 |

| Total | 100% | 100% | 100% | 100% | 100% |

|   |   |   |   |   |   |
****
| REPORTING |   |   |   |   |   |

| Fact | 93.5% | 91.2% | 96.1% | 93.1% | 94.4% |

| Analysis | 1.9 | 3.5 | - | 1.4 | 2.8 |

| Opinion | 0.9 | 1.8 | - | - | 2.8 |

| Commentary | 3.7 | 3.5 | 3.9 | 5.5 | - |

| Total | 100% | 100% | 100% | 100% | 100% |

|   |   |   |   |   |   |
****
| LENGTH |   |   |   |   |   |

| Under 1 minute | 8.3% | 12.3% | 3.9% | 6.9% | 11.1% |

| 1 minute | 35.2 | 42.1 | 27.5 | 30.6 | 44.5 |

| 2 minutes | 29.7 | 33.3 | 25.5 | 27.8 | 33.3 |

| 3 minutes | 11.1 | 7.0 | 15.7 | 15.3 | 2.8 |

| 4 minutes | 8.3 | 3.5 | 13.7 | 8.3 | 8.3 |

| 5+ minutes | 7.4 | 1.8 | 13.7 | 11.1 | - |

| Total | 100% | 100% | 100% | 100% | 100% |