58% of cell owners used their phones for recommendations, reviews, or price comparisons in a physical store this holiday shopping season. Young adults and smartphone owners lead the way.
Cultural organizations like theater companies, orchestras, and art museums are using the internet, social media, and mobile apps to draw in and engage audiences, provide deeper context, and disseminate their work beyond the stage and the gallery
13% of those ages 16 and older have accessed library websites via mobile devices.
85% of American adults have a cell phone, yet just 9% have signed up for health alerts via text. What is the potential for this type of intervention?
Mobile phone owners like the convenience and ease of connectivity, but rue that they can be interrupted more easily, have to pay the bills, and face bad connections.
Rural residents in the U.S. lag behind those in suburban and urban areas when it comes to technology adoption.
Over time, the number of American adult cell phone owners performing specific activities on their cell phones has grown.
Photo taking, texting, and accessing the internet are the most popular activities people pursue with their mobile phones
Half of smartphone owners use their devices to get health information and one-fifth of smartphone owners have health apps
The market for mobile-ready health information continues to grow, even as health apps are just simmering along (in terms of consumer adoption, anyway).