The growth of social media and the rapid adoption of internet-enabled mobile devices have changed the way Americans engage in the political process.
22% of registered voters have announced their vote for president on social media like Facebook or Twitter
55% of registered voters have watched political videos online this election season, and 52% have had others recommend political videos for them to watch online
10% of 2012 presidential campaign donors have contributed via text message or cell phone app.
Registered voters on both sides of the political spectrum are using their cell phones to get campaign news, share their views about the candidates and interact with others about political issues