Entertainment and connection are widely cited reasons teens give for using TikTok, Instagram and Snapchat, but TikTok stands out for product reviews | Pew Research Center

April 9, 2026

Teens’ Experiences on TikTok, Instagram and Snapchat

Entertainment and connection are widely cited reasons teens give for using TikTok, Instagram and Snapchat, but TikTok stands out for product reviews

Entertainment and connection are widely cited reasons teens give for using TikTok, Instagram and Snapchat, but TikTok stands out for product reviews

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Entertainment and connection are widely cited reasons teens give for using TikTok, Instagram and Snapchat, but TikTok stands out for product reviews

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Teens’ Experiences on TikTok, Instagram and Snapchat
Entertainment and connection are widely cited reasons teens give for using TikTok, Instagram and Snapchat, but TikTok stands out for product reviews
Teen TikTok users especially go there for entertainment, Snapchat more so for friends, family
Teen Snapchat users message and post more often than those on Instagram and TikTok
Teen TikTok users are more likely than those on Instagram or Snapchat to say they’re on it too much
Teen TikTok users stand out for saying it hurts their sleep and productivity
Majorities of teens on Instagram, Snapchat and TikTok say the sites don’t impact their self-esteem
About a quarter of teens on Snapchat report being harassed there, higher than Instagram or TikTok