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Pew Research CenterNovember 14, 2019
3. Public knowledge and experiences with data-driven ads

Americans more supportive of certain types of data uses than others

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Americans more supportive of certain types of data uses than others

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3. Public knowledge and experiences with data-driven ads
A majority of Americans have heard about companies creating data profiles, and it’s common for those who have to see ads based on their personal data
About six-in-ten Americans who see ads based on their personal data say they reflect their interests
Americans more supportive of certain types of data uses than others
Older and younger adults differ on the acceptability of certain data sharing practices by companies, the government
A majority of Americans have heard about companies creating data profiles, and it’s common for those who have to see ads based on their personal data
About six-in-ten Americans who see ads based on their personal data say they reflect their interests
Americans more supportive of certain types of data uses than others
Older and younger adults differ on the acceptability of certain data sharing practices by companies, the government

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About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.

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