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Home Research Topics Internet & Technology Platforms & Services Social Media Facebook Facebook Algorithms and Personal Data
Pew Research CenterJanuary 15, 2019
Facebook Algorithms and Personal Data

Social media users say it is easy for sites to identify their race and interests

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Social media users say it is easy for sites to identify their race and interests

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Facebook Algorithms and Personal Data
Many Facebook users say they do not know the platform classifies their interests, and roughly half are not comfortable with being categorized
Social media users say it is easy for sites to identify their race and interests
A majority of Facebook users have 10 or more categories listed on their ad preferences page
Most Facebook users do not know the platform lists their interests for advertisers, and half are not comfortable with these lists
Some Facebook users do not agree with the political label the platform assigns them

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About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.

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