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    December 15, 2016
    Online Shopping and E-Commerce

    Americans divided on whether online reviews are accurate, but frequent review readers more positive

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    Americans divided on whether online reviews are accurate, but frequent review readers more positive
    Full Post
    Online Shopping and E-Commerce
    Post Infographics
    Half of adults under 50 routinely check online reviews before buying new items
    Nearly one-quarter of Americans make no purchases using cash in a typical week
    Roughly eight-in-ten Americans are online shoppers; 15% buy online on a weekly basis
    Online shopping popular across age groups, although Americans under 50 especially likely to buy using cellphones
    Frequent online shoppers are more likely to prefer online shopping to physical stores, more likely to buy online without comparing prices
    Comparing prices, asking questions are especially important when buying something for the first time
    Many Americans use their cell phone to help with in-store purchasing decisions
    Those under 50 especially likely to use cellphones to help make purchasing decisions
    Americans divided on whether online reviews are accurate, but frequent review readers more positive
    Relatively few Americans regularly post their own online reviews
    Younger adults more likely to discuss companies or products on social media
    Consumer reviews seen as more beneficial to the public than government oversight
    Nearly one-quarter of Americans make no purchases using cash in a typical week
    Roughly eight-in-ten Americans are online shoppers; 15% buy online on a weekly basis
    Half of adults under 50 routinely check online reviews before buying new items
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    About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.

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