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Home Research Topics Internet & Technology Platforms & Services More Platforms & Services E-Commerce
Pew Research CenterDecember 15, 2016
Online Shopping and E-Commerce

Americans divided on whether online reviews are accurate, but frequent review readers more positive

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Americans divided on whether online reviews are accurate, but frequent review readers more positive

Post Infographics

Online Shopping and E-Commerce
Half of adults under 50 routinely check online reviews before buying new items
Nearly one-quarter of Americans make no purchases using cash in a typical week
Roughly eight-in-ten Americans are online shoppers; 15% buy online on a weekly basis
Online shopping popular across age groups, although Americans under 50 especially likely to buy using cellphones
Frequent online shoppers are more likely to prefer online shopping to physical stores, more likely to buy online without comparing prices
Comparing prices, asking questions are especially important when buying something for the first time
Many Americans use their cell phone to help with in-store purchasing decisions
Those under 50 especially likely to use cellphones to help make purchasing decisions
Americans divided on whether online reviews are accurate, but frequent review readers more positive
Relatively few Americans regularly post their own online reviews
Younger adults more likely to discuss companies or products on social media
Consumer reviews seen as more beneficial to the public than government oversight
Nearly one-quarter of Americans make no purchases using cash in a typical week
Roughly eight-in-ten Americans are online shoppers; 15% buy online on a weekly basis
Half of adults under 50 routinely check online reviews before buying new items

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