Numbers, Facts and Trends Shaping Your World
Newsletters Donate My Account
Pew Research Center Logo

See our research on: Climate Change | Social Media | COVID-19

Pew Research Center Logo
Research Topics
All PublicationsMethodsShort ReadsTools & ResourcesExpertsAbout
Topics
Politics & PolicyInternational AffairsImmigration & MigrationRace & EthnicityReligionGenerations & AgeGender & LGBT
Family & RelationshipsEconomy & WorkScienceInternet & TechnologyNews Habits & MediaMethodological ResearchFull topic list
Regions & Countries
Asia & the PacificEurope & RussiaLatin AmericaMiddle East & North AfricaNorth AmericaSub-Saharan AfricaMultiple Regions / Worldwide
Formats
FeaturesFact SheetsVideosData Essays
Research Topics
Topics
Politics & PolicyInternational AffairsImmigration & MigrationRace & EthnicityReligionGenerations & AgeGender & LGBTFamily & RelationshipsEconomy & WorkScienceInternet & TechnologyNews Habits & MediaMethodological ResearchFull topic list
Regions & Countries
Asia & the PacificEurope & RussiaLatin AmericaMiddle East & North AfricaNorth AmericaSub-Saharan AfricaMultiple Regions / Worldwide
Formats
FeaturesFact SheetsVideosData Essays
All PublicationsMethodsShort ReadsTools & ResourcesExpertsAboutMy Account
DONATE

See our research on: Climate Change | Social Media | COVID-19

Home Research Topics Internet & Technology Platforms & Services More Platforms & Services E-Commerce Online Shopping and E-Commerce
Pew Research CenterDecember 15, 2016
Online Shopping and E-Commerce

Half of adults under 50 routinely check online reviews before buying new items

← Prev Page
Page5Page6Page7Page8Page9Page10Page11Page12Page13Page14You are reading page15
Next Page →
Half of adults under 50 routinely check online reviews before buying new items

Post Infographics

Online Shopping and E-Commerce
Half of adults under 50 routinely check online reviews before buying new items
Nearly one-quarter of Americans make no purchases using cash in a typical week
Roughly eight-in-ten Americans are online shoppers; 15% buy online on a weekly basis
Online shopping popular across age groups, although Americans under 50 especially likely to buy using cellphones
Frequent online shoppers are more likely to prefer online shopping to physical stores, more likely to buy online without comparing prices
Comparing prices, asking questions are especially important when buying something for the first time
Many Americans use their cell phone to help with in-store purchasing decisions
Those under 50 especially likely to use cellphones to help make purchasing decisions
Americans divided on whether online reviews are accurate, but frequent review readers more positive
Relatively few Americans regularly post their own online reviews
Younger adults more likely to discuss companies or products on social media
Consumer reviews seen as more beneficial to the public than government oversight
Nearly one-quarter of Americans make no purchases using cash in a typical week
Roughly eight-in-ten Americans are online shoppers; 15% buy online on a weekly basis
Half of adults under 50 routinely check online reviews before buying new items

Pew Research Center
1615 L St. NW, Suite 800
Washington, DC 20036
USA
(+1) 202-419-4300 | Main
(+1) 202-857-8562 | Fax
(+1) 202-419-4372 | Media Inquiries

Research Topics
Politics & PolicyInternational AffairsImmigration & MigrationRace & EthnicityReligionGenerations & AgeGender & LGBT
Family & RelationshipsEconomy & WorkScienceInternet & TechnologyNews Habits & MediaMethodological ResearchFull topic list
Follow Us
Email Newsletters Facebook Twitter Tumblr YouTube RSS

About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.

Copyright 2022 Pew Research Center About Terms & Conditions Privacy Policy Reprints, Permissions & Use Policy Feedback Careers