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Home Research Topics Internet & Technology Platforms & Services Social Media
Pew Research CenterNovember 10, 2016
Social Media Update 2016

Substantial ‘reciprocity’ across major social media platforms

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Substantial ‘reciprocity’ across major social media platforms

Post Infographics

Social Media Update 2016
Facebook remains the most popular social media platform
79% of online adults (68% of all Americans) use Facebook
32% of online adults (28% of all Americans) use Instagram
24% of online adults (21% of all Americans) use Twitter
31% of online adults (26% of all Americans) use Pinterest
Three-quarters of Facebook users and half of Instagram users use each site daily
Substantial ‘reciprocity’ across major social media platforms
Messaging apps are especially popular with younger smartphone owners
29% of online adults (25% of all Americans) use LinkedIn

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