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    November 10, 2016
    Social Media Update 2016

    31% of online adults (26% of all Americans) use Pinterest

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    31% of online adults (26% of all Americans) use Pinterest
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    Social Media Update 2016
    Post Infographics
    Facebook remains the most popular social media platform
    29% of online adults (25% of all Americans) use LinkedIn
    pi_2016-11-11_social-media-update_m-01
    Messaging apps are especially popular with younger smartphone owners
    Substantial ‘reciprocity’ across major social media platforms
    Three-quarters of Facebook users and half of Instagram users use each site daily
    31% of online adults (26% of all Americans) use Pinterest
    24% of online adults (21% of all Americans) use Twitter
    32% of online adults (28% of all Americans) use Instagram
    79% of online adults (68% of all Americans) use Facebook
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