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    November 10, 2016
    Social Media Update 2016

    31% of online adults (26% of all Americans) use Pinterest

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    31% of online adults (26% of all Americans) use Pinterest
    Full Post
    Social Media Update 2016
    Post Infographics
    Facebook remains the most popular social media platform
    79% of online adults (68% of all Americans) use Facebook
    32% of online adults (28% of all Americans) use Instagram
    24% of online adults (21% of all Americans) use Twitter
    31% of online adults (26% of all Americans) use Pinterest
    Three-quarters of Facebook users and half of Instagram users use each site daily
    Substantial ‘reciprocity’ across major social media platforms
    Messaging apps are especially popular with younger smartphone owners
    29% of online adults (25% of all Americans) use LinkedIn
    Related
    Social Media Fact Sheet
    The Political Environment on Social Media
    Social Media Conversations About Race
    News Use Across Social Media Platforms 2016
    Social Media Usage: 2005-2015

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