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Home Research Topics Internet & Technology Platforms & Services Social Media
Pew Research CenterNovember 10, 2016
Social Media Update 2016

32% of online adults (28% of all Americans) use Instagram

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32% of online adults (28% of all Americans) use Instagram

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Social Media Update 2016
Facebook remains the most popular social media platform
79% of online adults (68% of all Americans) use Facebook
32% of online adults (28% of all Americans) use Instagram
24% of online adults (21% of all Americans) use Twitter
31% of online adults (26% of all Americans) use Pinterest
Three-quarters of Facebook users and half of Instagram users use each site daily
Substantial ‘reciprocity’ across major social media platforms
Messaging apps are especially popular with younger smartphone owners
29% of online adults (25% of all Americans) use LinkedIn

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About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.

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