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Home Research Topics Race & Ethnicity Racial & Ethnic Groups Hispanics/Latinos Hispanic/Latino Demographics Hispanics/Latinos & Language Social Media Conversations About Race
Pew Research CenterAugust 12, 2016
Social Media Conversations About Race

Black social media users – regardless of how often they talk about race in their everyday lives – are more likely to see and share race-related content

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Black social media users – regardless of how often they talk about race in their everyday lives – are more likely to see and share race-related content

Post Infographics

Social Media Conversations About Race
Two-thirds of black social media users say that most or some of the posts they see on social media are about race
Six-in-ten race-related tweets were tied to current events
Black social media users are much more likely than whites to see posts about race
Roughly three-in-ten black social media users say most or some of what they post pertains to race
Black social media users – regardless of how often they talk about race in their everyday lives – are more likely to see and share race-related content
Ten most active days on Twitter discussing race from Jan. 1, 2015 to March 31, 2016
Tweets about race increase around major events
Six-in-ten race-related tweets were tied to current events
From July 12, 2013, to March 31, 2016, #BlackLivesMatter was used eight times as often as #AllLivesMatter
Tweets using the hashtag #BlackLivesMatter supported the movement by more than three-to-one margin
Tweets including the hashtag #AllLivesMatter were nearly evenly split between support and opposition
Major recent events bring #BlackLivesMatter back to the forefront as the tone shifts overnight
Tone of Twitter around #BlackLivesMatter shifts after Dallas shooting
Post-Dallas shooting of police officers, majority of #BlueLivesMatter tweets show support

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About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.

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