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Home Research Topics Internet & Technology Emerging Technology Gig & Sharing Economies
Pew Research CenterMay 16, 2016
Shared, Collaborative and On Demand: The New Digital Economy

72% of Americans have used some type of shared or on-demand online service but exposure to these services varies widely

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72% of Americans have used some type of shared or on-demand online service but exposure to these services varies widely

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Shared, Collaborative and On Demand: The New Digital Economy
72% of Americans have used some type of shared or on-demand online service but exposure to these services varies widely
Many are unfamiliar with the vocabulary of the new digital economy
Frequent ride-hailing users less likely to own or drive a car, more likely to use a range of other transit options
Americans who use ride-hailing services tend to view them as software platforms that connect independent drivers with people seeking a ride but expect these services to play a role in managing the customer experience
One-in-five Americans have heard of the debate over the legality of home-sharing services and both users and nonusers strongly support the legality of these services; they also feel (if less strongly) that homeowners using these services should not have to pay taxes in order to use them
Projects to help a person in need – often a friend or family member – are the most popular use of crowdfunding platforms
Male and female crowdfunding donors give differently and to different projects
15% of American adults have used ride-hailing apps
Ride-hailing popular among young adults, urbanites, college grads
Ride-hailing use is especially high among some urban residents; use by rural dwellers is consistently low
Frequent ride-hailing users less likely to own or drive a car, more likely to use a range of other transit options
Liberal and conservative users agree that ride-hailing services should not have to follow existing taxi regulations
Americans who use ride-hailing services tend to view them as software platforms that connect independent drivers with people seeking a ride but expect these services to play a role in managing the customer experience
Users’ views of ride-hailing services are largely positive
16% of ride-hailing users have ever had a bad experience with these services
Home-sharing services especially popular with college grads, Americans with higher incomes
Around one-in-five Americans have heard of the debate over the legality of home-sharing services and both users and nonusers strongly support the legality of these services; they also feel (if less strongly) that homeowners using these services should not have to pay taxes in order to use them
Both conservative, liberal home-sharing users feel that owners should not have to pay taxes to use these services
Home-sharing users view these services as good for people traveling as groups, homeowners looking for extra income
Home-sharing users tend to view these services as software platforms rather than hospitality companies, but they expect these services to have have at least some role in managing the overall customer experience
12% of users have ever had a bad experience with home-sharing services
22% have contributed to a crowdsourced fundraising project
A majority of crowdfunding donors have made relatively modest monetary contributions to a handful of projects
Projects to help a person in need – often a friend or family member – are the most popular use of crowdfunding platforms
Efforts to help someone in need are the most popular crowdfunding projects for new and seasoned donors alike
Male and female crowdfunding donors give differently and to different projects
Donors say crowdfunding helps create personal connections, highlight causes
Younger women more likely to create online fundraising projects
72% of Americans have used some type of shared or on-demand online service
28% of Americans have not used any shared or on-demand online service
Older U.S. adults have little exposure to shared and on-demand services
Shared and on-demand services usage matrix
Nearly two-thirds of U.S. adults under age 50 have bought used items online
Roughly four-in-ten Americans use speedy delivery programs for their online purchases
Buying from online ticket resellers varies greatly by income and education
Women are twice as likely as men to purchase handmade goods online
4% of Americans have hired someone online to do task, household errand
4% of Americans have worked in a short-term shared office space
2% of Americans have rented clothing or other product online
2% of Americans have rented clothing or other product online
Sharing Economy Methodology
Frequent ride-hailing users have been following the debate over ride-hailing regulation especially closely; they also tend to feel that those services should not be subject to existing regulations

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