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    May 16, 2016
    Shared, Collaborative and On Demand: The New Digital Economy
    72% of Americans have used some type of shared or on-demand online service but exposure to these services varies widely

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    72% of Americans have used some type of shared or on-demand online service but exposure to these services varies widely

    Full Post

    Shared, Collaborative and On Demand: The New Digital Economy

    Post Infographics

    PI_2016.05.19_Sharing-Economy_FINAL
    Shared and on-demand services usage matrix
    Older U.S. adults have little exposure to shared and on-demand services
    28% of Americans have not used any shared or on-demand online service
    72% of Americans have used some type of shared or on-demand online service
    Younger women more likely to create online fundraising projects
    Donors say crowdfunding helps create personal connections, highlight causes
    Male and female crowdfunding donors give differently and to different projects
    Efforts to help someone in need are the most popular crowdfunding projects for new and seasoned donors alike
    Projects to help a person in need – often a friend or family member – are the most popular use of crowdfunding platforms
    Nearly two-thirds of U.S. adults under age 50 have bought used items online
    Roughly four-in-ten Americans use speedy delivery programs for their online purchases
    PI_2016.05.19_Sharing-Economy_TOPLINE
    Frequent ride-hailing users have been following the debate over ride-hailing regulation especially closely; they also tend to feel that those services should not be subject to existing regulations
    Sharing Economy Methodology
    2% of Americans have rented clothing or other product online
    2% of Americans have rented clothing or other product online
    4% of Americans have worked in a short-term shared office space
    4% of Americans have hired someone online to do task, household errand
    Women are twice as likely as men to purchase handmade goods online
    Buying from online ticket resellers varies greatly by income and education
    A majority of crowdfunding donors have made relatively modest monetary contributions to a handful of projects
    22% have contributed to a crowdsourced fundraising project
    Ride-hailing use is especially high among some urban residents; use by rural dwellers is consistently low
    Ride-hailing popular among young adults, urbanites, college grads
    15% of American adults have used ride-hailing apps
    Male and female crowdfunding donors give differently and to different projects
    Projects to help a person in need – often a friend or family member – are the most popular use of crowdfunding platforms
    One-in-five Americans have heard of the debate over the legality of home-sharing services and both users and nonusers strongly support the legality of these services; they also feel (if less strongly) that homeowners using these services should not have to pay taxes in order to use them
    Americans who use ride-hailing services tend to view them as software platforms that connect independent drivers with people seeking a ride but expect these services to play a role in managing the customer experience
    Frequent ride-hailing users less likely to own or drive a car, more likely to use a range of other transit options
    Many are unfamiliar with the vocabulary of the new digital economy
    Frequent ride-hailing users less likely to own or drive a car, more likely to use a range of other transit options
    Liberal and conservative users agree that ride-hailing services should not have to follow existing taxi regulations
    12% of users have ever had a bad experience with home-sharing services
    Home-sharing users tend to view these services as software platforms rather than hospitality companies, but they expect these services to have have at least some role in managing the overall customer experience
    Home-sharing users view these services as good for people traveling as groups, homeowners looking for extra income
    Both conservative, liberal home-sharing users feel that owners should not have to pay taxes to use these services
    Around one-in-five Americans have heard of the debate over the legality of home-sharing services and both users and nonusers strongly support the legality of these services; they also feel (if less strongly) that homeowners using these services should not have to pay taxes in order to use them
    Home-sharing services especially popular with college grads, Americans with higher incomes
    16% of ride-hailing users have ever had a bad experience with these services
    Users’ views of ride-hailing services are largely positive
    Americans who use ride-hailing services tend to view them as software platforms that connect independent drivers with people seeking a ride but expect these services to play a role in managing the customer experience
    72% of Americans have used some type of shared or on-demand online service but exposure to these services varies widely

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