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    December 18, 2015
    Home Broadband 2015
    Cost is the major reason most people do not have broadband connections

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    Cost is the major reason most people do not have broadband connections

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    Home Broadband 2015

    Post Infographics

    Several groups are shifting their home internet connectivity away from broadband and toward smartphones
    Non-broadband users cite a number of reasons why they do not use high-speed connections
    Cost is the most important barrier to adopting broadband
    “Hard-to-reach” are less likely to cite monthly fee as their most important reason for not having home broadband service
    Sample size 1
    Sample size 2
    % of adults who have home broadband
    % of adults who are smartphone-only
    Broadband-adoption-topline
    Non-broadband adopters are increasingly likely to view lack of broadband as a disadvantage in key areas of life
    African Americans, Hispanics and young adults most likely to view lack of home broadband as a major disadvantage
    Home broadband use has plateaued
    Cost is the major reason most people do not have broadband connections
    Non-broadband adopters are increasingly likely to view lack of broadband as a disadvantage in key areas of life
    24% of American adults report they do not have cable or satellite TV
    Broadband adoption decreases slightly between 2013 and 2015
    The number of Americans who depend on a smartphone for home internet connectivity is growing
    Many think a lack of broadband brings disadvantages
    More now say that home broadband is important
    Broadband-adoption-full

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