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    December 18, 2015
    Home Broadband 2015
    Cost is the major reason most people do not have broadband connections

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    Cost is the major reason most people do not have broadband connections

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    Home Broadband 2015

    Post Infographics

    Several groups are shifting their home internet connectivity away from broadband and toward smartphones
    Home broadband use has plateaued
    Cost is the major reason most people do not have broadband connections
    Non-broadband adopters are increasingly likely to view lack of broadband as a disadvantage in key areas of life
    24% of American adults report they do not have cable or satellite TV
    Broadband adoption decreases slightly between 2013 and 2015
    The number of Americans who depend on a smartphone for home internet connectivity is growing
    Many think a lack of broadband brings disadvantages
    More now say that home broadband is important
    African Americans, Hispanics and young adults most likely to view lack of home broadband as a major disadvantage
    Non-broadband adopters are increasingly likely to view lack of broadband as a disadvantage in key areas of life
    Non-broadband users cite a number of reasons why they do not use high-speed connections
    Cost is the most important barrier to adopting broadband
    “Hard-to-reach” are less likely to cite monthly fee as their most important reason for not having home broadband service
    Sample size 1
    Sample size 2
    % of adults who have home broadband
    % of adults who are smartphone-only

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