--- title: "What Internet Users Know about Technology and the Web" description: "Three-quarters of online Americans know which is bigger, a megabyte or a kilobyte, but only 9% are able to correctly identify the first widely popular graphical web browser. How much do you know about the web and digital technology?" date: "2014-11-25" authors: - name: "Aaron Smith" job_title: "Director, Data Labs" link: "https://www.pewresearch.org/staff/aaron-smith/" url: "https://www.pewresearch.org/internet/2014/11/25/web-iq/" categories: - "Future of the Internet (Project)" - "Platforms & Services" - "Social Media" datasets: - name: "Sept. 12-18, 2014 – Web IQ, Productivity, Being Informed" url: "https://www.pewresearch.org/dataset/september-2014-web-iq/" --- # What Internet Users Know about Technology and the Web ## Table of Contents 1. [What Internet Users Know about Technology and the Web](https://www.pewresearch.org/internet/2014/11/25/web-iq/markdown) 2. [About the Survey](https://www.pewresearch.org/internet/2014/11/25/about-the-survey-4-3/markdown) [Take the Quiz](https://www.pewresearch.org/internet/quiz/web-iq-quiz/) **Before you read the report**, test your own Web IQ by taking the interactive knowledge quiz. The short quiz tests your knowledge of questions recently asked in a national poll. After completing the quiz, you can compare your score with the general public and with people like yourself. --- ## Results of the “Web IQ” Quiz American internet users’ knowledge of the modern technology landscape varies widely across a range of topics, according to a new knowledge quiz conducted by the Pew Research Center as part of its [ongoing series](https://www.pewresearch.org/internet/packages/the-web-at-25/) commemorating the 25th anniversary of the World Wide Web. To take the quiz for yourself before reading the full report, [click here](https://www.pewresearch.org/internet/quiz/web-iq-quiz/). The survey—which was conducted among a nationally representative sample of 1,066 internet users—includes 17 questions on a range of issues related to technology, including: the meaning and usage of common online terms; recognition of famous tech figures; the history of some major technological advances; and the underlying structure of the internet and other technologies. [![The “Web IQ” of American Internet Users](https://assets.pewresearch.org/wp-content/uploads/sites/14/2014/11/PI_2014-11-25_webIQ_01.png)](https://www.pewresearch.org/internet/2014/11/25/web-iq/pi_2014-11-25_webiq_01/) [tweetable url="http://pewrsr.ch/1y6jzHg" alt="60% of internet users know Twitter's character limit. Do you? #web25"] [tweetable url="http://pewrsr.ch/1y6jzHg" alt="23% of internet users are aware that the 'Internet' and the 'World Wide Web' do not refer to the same thing. #web25"] [tweetable url="http://pewrsr.ch/1y6jzHg" alt="36% of internet users know when Apple's iPhone was first released. Do you? #web25"] [tweetable url="http://pewrsr.ch/1y6jzHg" alt="83% of internet users are able to identify a picture of Bill Gates. Can you? #web25"] [tweetable url="http://pewrsr.ch/1y6jzHg" alt="61% of internet users are able to correctly define the phrase “Net Neutrality.” Can you? #web25"] #### Age differences in web knowledge [![Younger internet users are more knowledgeable about common usage terms, social media conventions](https://assets.pewresearch.org/wp-content/uploads/sites/14/2014/11/PI_2014-11-25_webIQ_02.png)](https://www.pewresearch.org/internet/2014/11/25/web-iq/pi_2014-11-25_webiq_02/) Younger internet users are more knowledgeable than their elders on some—but by no means all—of the questions on the survey. These differences are most pronounced on the questions dealing with social media, as well as common internet usage conventions. Compared with older Americans, younger internet users are especially likely to know that Facebook originated at Harvard University and that hashtags are commonly used on Twitter, to correctly identify pictures representing phrases like “captcha” and “advanced search,” and to understand the definition of a “wiki.” At the same time, internet users of all ages are equally likely to believe—incorrectly—that the internet and the World Wide Web are the same thing. There are also no major age differences when it comes to the meaning of phrases like “Net Neutrality” or “privacy policy,” and older and younger internet users correctly identify pictures of Bill Gates and Sheryl Sandberg at comparable rates. #### Educational differences in web knowledge [![College grads more familiar with common tech terms](https://assets.pewresearch.org/wp-content/uploads/sites/14/2014/11/PI_2014-11-25_webIQ_03.png)](https://www.pewresearch.org/internet/2014/11/25/web-iq/pi_2014-11-25_webiq_03/) College graduates tend to score relatively highly on most Pew Research Center knowledge quizzes, and also tend to have high rates of usage for most consumer technologies. As such, it is perhaps not surprising that this group tends to do relatively well when it comes to knowledge of the internet and technology. Compared with internet users who have not attended college, college graduates have much greater awareness of facts such as Twitter’s character limit, or the meaning of terms such as “URL” and “Net Neutrality.” Still, there are some elements of the technology world on which even this highly educated group rates poorly. For instance, just one in five correctly answered that the internet and World Wide Web are not the same thing, and only 12% know that Mosaic was the first widely available graphical web browser. --- **Next:** [About the Survey](https://www.pewresearch.org/internet/2014/11/25/about-the-survey-4-3.md)