---
title: "Appendix—Detailed Demographic Tables"
description: "The tables below include detailed demographic data for the nine most sensitive categories of information. For each of these kinds of data, at least 40% of adults considered the information to be “very sensitive.”  "
date: "2014-11-12"
authors:
  - name: "Mary Madden"
    job_title: "Former Senior Researcher"
    link: "https://www.pewresearch.org/staff/mary-madden/"
url: "https://www.pewresearch.org/internet/2014/11/12/appendix-detailed-demographic-tables-2/"
---

# Appendix—Detailed Demographic Tables

The tables below include detailed demographic data for the nine most sensitive categories of information. For each of these kinds of data, at least 40% of adults considered the information to be “very sensitive.”

[![Those who view their social security number as “very sensitive”](https://assets.pewresearch.org/wp-content/uploads/sites/14/2014/11/PI_2014-11-12_privacy-perceptions_25.png)](https://www.pewresearch.org/internet/2014/11/12/public-privacy-perceptions/pi_2014-11-12_privacy-perceptions_25/)

[![Those who view health information as “very sensitive”](https://assets.pewresearch.org/wp-content/uploads/sites/14/2014/11/PI_2014-11-12_privacy-perceptions_26.png)](https://www.pewresearch.org/internet/2014/11/12/public-privacy-perceptions/pi_2014-11-12_privacy-perceptions_26/)

[![Those who view the content of phone conversations as “very sensitive”](https://assets.pewresearch.org/wp-content/uploads/sites/14/2014/11/PI_2014-11-12_privacy-perceptions_28.png)](https://www.pewresearch.org/internet/2014/11/12/public-privacy-perceptions/pi_2014-11-12_privacy-perceptions_28/)

[![Those who view the content of email as “very sensitive”](https://assets.pewresearch.org/wp-content/uploads/sites/14/2014/11/PI_2014-11-12_privacy-perceptions_29.png)](https://www.pewresearch.org/internet/2014/11/12/public-privacy-perceptions/pi_2014-11-12_privacy-perceptions_29/)

[![Those who view the details of their physical location over a period of time as “very sensitive”](https://assets.pewresearch.org/wp-content/uploads/sites/14/2014/11/PI_2014-11-12_privacy-perceptions_30.png)](https://www.pewresearch.org/internet/2014/11/12/public-privacy-perceptions/pi_2014-11-12_privacy-perceptions_30/)

[![Those who view the numbers called or texted from their phone as “very sensitive”](https://assets.pewresearch.org/wp-content/uploads/sites/14/2014/11/PI_2014-11-12_privacy-perceptions_31.png)](https://www.pewresearch.org/internet/2014/11/12/public-privacy-perceptions/pi_2014-11-12_privacy-perceptions_31/)

[![Those who view the content of text messages as “very sensitive”](https://assets.pewresearch.org/wp-content/uploads/sites/14/2014/11/PI_2014-11-12_privacy-perceptions_32.png)](https://www.pewresearch.org/internet/2014/11/12/public-privacy-perceptions/pi_2014-11-12_privacy-perceptions_32/)

[![Those who view their birth date as “very sensitive”](https://assets.pewresearch.org/wp-content/uploads/sites/14/2014/11/PI_2014-11-12_privacy-perceptions_33.png)](https://www.pewresearch.org/internet/2014/11/12/public-privacy-perceptions/pi_2014-11-12_privacy-perceptions_33/)

[![PI_2014-11-12_privacy-perceptions_34](https://assets.pewresearch.org/wp-content/uploads/sites/14/2014/11/PI_2014-11-12_privacy-perceptions_34.png)](https://www.pewresearch.org/internet/2014/11/12/public-privacy-perceptions/pi_2014-11-12_privacy-perceptions_34/)

---

**Next:** [Methods](https://www.pewresearch.org/internet/2014/11/12/methods-30.md)