---
title: "Social media matrix"
description: "Some 36% of internet users say that they use just one of the five social media sites specified in this report (Facebook, Twitter, Instagram, Pinterest, and LinkedIn), while 42% use two or more of these sites. The remaining 22% of internet users have not adopted any of the five major platforms we asked about in […]"
date: "2013-12-30"
authors:
  - name: "Maeve Duggan"
    job_title: "Former Research Associate"
    link: "https://www.pewresearch.org/staff/maeve-duggan/"
  - name: "Aaron Smith"
    job_title: "Director, Data Labs"
    link: "https://www.pewresearch.org/staff/aaron-smith/"
url: "https://www.pewresearch.org/internet/2013/12/30/social-media-matrix/"
---

# Social media matrix

Some 36% of internet users say that they use just one of the five social media sites specified in this report (Facebook, Twitter, Instagram, Pinterest, and LinkedIn), while 42% use two or more of these sites. The remaining 22% of internet users have not adopted any of the five major platforms we asked about in our survey.

[![Number of social media sites used](https://assets.pewresearch.org/wp-content/uploads/sites/14/2014/01/number-of-social-media-sites-used.jpg)](https://www.pewresearch.org/internet/2014/01/08/social-media-update-2013/number-of-social-media-sites-used/)

Among those internet users who only use one of these five major social networking platforms, 8% use LinkedIn, 4% use Pinterest, and 2% each say that Instagram or Twitter is their sole social networking site. The remaining 84% say that Facebook is the one social networking site they use.

Facebook is by far the most commonly-used social networking platform, and as a result, a significant majority of Twitter, Instagram, Pinterest, and LinkedIn users also use Facebook. At the low end, 83% of LinkedIn users also use Facebook. At the high end, 93% of Instagram users also use Facebook (Instagram’s parent company). About a quarter of Facebook users use each of the other sites.

Turning to sites other than Facebook, a significant level of overlap exists between Instagram and Twitter users – 53% of Twitter users also use Instagram, and 53% of Instagram users also use Twitter. Among non-Facebook sites, this is the highest rate of “reciprocity” between user groups we measured.

[![Social media matrix](https://assets.pewresearch.org/wp-content/uploads/sites/14/2014/01/social-media-matrix.jpg)](https://www.pewresearch.org/internet/2014/01/08/social-media-update-2013/social-media-matrix/)

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**Next:** [Methods](https://www.pewresearch.org/internet/2013/12/30/methods-22.md)