---
title: "Marketing in the networked age"
description: "How the new media ecosystem has affected marketing"
date: "2013-09-19"
authors:
  - name: "Lee Rainie"
    job_title: "Former Director, Internet and Technology Research"
    link: "https://www.pewresearch.org/staff/lee-rainie/"
url: "https://www.pewresearch.org/internet/2013/09/19/marketing-in-the-networked-age/"
categories:
  - "Business & Workplace"
  - "Digital News Landscape"
  - "Emerging Technology"
  - "Media Industry"
  - "Social Media"
tags:
  - "New Media Ecology"
---

# Marketing in the networked age

Lee Rainie, Director of the Pew Research Center’s Internet Project, discusses the Project’s latest research about internet use, mobile connectivity, and social media, and what the findings mean for marketers. He will explore how "networked information" has very different characteristics from "industrial era media" and why this has profound implications for the way marketers gain attention for their messages and interact with their audiences. The conference website is ***[here.](http://mamsummit.com/baltimore2013/agenda/)***

http://www.slideshare.net/PewInternet/2013-9-19-13-marketing-in-the-networked-age-pdf