---
title: "The Future is Yesterday: Public Relations in the Networked Era"
description: "Lee Rainie described the new media ecology and how “networked individuals” get, share and create information."
date: "2012-09-20"
authors:
  - name: "Lee Rainie"
    job_title: "Former Director, Internet and Technology Research"
    link: "https://www.pewresearch.org/staff/lee-rainie/"
url: "https://www.pewresearch.org/internet/2012/09/20/the-future-is-yesterday-public-relations-in-the-networked-era/"
categories:
  - "Digital News Landscape"
  - "Emerging Technology"
  - "Social Media"
tags:
  - "New Media Ecology"
---

# The Future is Yesterday: Public Relations in the Networked Era

Lee Rainie, director of the Pew Internet Project, described the new media ecology and how “networked individuals” get, share and create information. This new environment has disrupted the old models of public relations and requires a new understanding of how information is passed through social media and networks and how influence is reconfigured when everyone is a publisher and a broadcaster.

http://www.slideshare.net/PewInternet/the-future-is-yesterdaypublic-relations-in-the-networked-era