---
title: "How to survive in the new media ecology"
description: "Trends in the use of digital technology and what they mean to museums."
date: "2009-12-11"
authors:
  - name: "Lee Rainie"
    job_title: "Former Director, Internet and Technology Research"
    link: "https://www.pewresearch.org/staff/lee-rainie/"
url: "https://www.pewresearch.org/internet/2009/12/11/how-to-survive-in-the-new-media-ecology/"
categories:
  - "Libraries"
  - "Social Media"
tags:
  - "Libraries"
---

# How to survive in the new media ecology

Lee Rainie discussed the latest findings of the Pew Research Center’s Internet & American Life Project and how they can help museums pursue their missions by becoming “nodes” in users’ social networks.

A video of his talk can be accessed [**here**](http://www.ustream.tv/recorded/2930593).

http://www.slideshare.net/PewInternet/how-to-survive-in-the-new-media-ecology-2701912