---
title: "Cheats for Marketers: Fresh Demographics on Teen and Adult Game Play & How Games Can Teach Kids to Be Good Citizens"
description: "Aimed at the business side of the video game world, this talk outlines recent demographics on teen and adult video game play, discusses parents as gatekeepers to teen game play and parents' behavior, attitudes and concerns around games. Finally, t..."
date: "2009-03-27"
authors:
  - name: "Amanda Lenhart"
    job_title: "Former Director of Teens and Technology Research at the Pew Research Center’s Internet & American Life Project"
    link: "https://www.pewresearch.org/staff/amanda-lenhart/"
url: "https://www.pewresearch.org/internet/2009/03/27/cheats-for-marketers-fresh-demographics-on-teen-and-adult-game-play-how-games-can-teach-kids-to-be-good-citizens/"
categories:
  - "Leisure"
  - "Teens & Tech"
  - "Teens & Youth"
tags:
  - "Communities"
  - "Families"
  - "Gaming"
  - "Teens"
---

# Cheats for Marketers: Fresh Demographics on Teen and Adult Game Play & How Games Can Teach Kids to Be Good Citizens

Aimed at the business side of the video game world, this talk outlines recent demographics on teen and adult video game play, discusses parents as gatekeepers to teen game play and parents' behavior, attitudes and concerns around games. Finally, the presentation outlines how games connect teens socially to friends as well as how games may show promise for fostering citizenship and civic engagement among youth.

http://www.slideshare.net/PewInternet/cheats-for-marketers-fresh-demographics-on-teen-and-adult-game-play-how-games-may-teach-kids-to-be-good-citizens