---
title: "New Workers, New Workplaces"
description: "Young workers who have grown up with the internet, cell phones, video games, iPods, and digital cameras are different from their elders. Those who are now hiring the young \"digital natives\" need to recognize how they have grown up in a unique worl..."
date: "2006-09-28"
authors:
  - name: "Lee Rainie"
    job_title: "Former Director, Internet and Technology Research"
    link: "https://www.pewresearch.org/staff/lee-rainie/"
url: "https://www.pewresearch.org/internet/2006/09/28/new-workers-new-workplaces/"
categories:
  - "Business & Workplace"
  - "Emerging Technology"
  - "Platforms & Services"
---

# New Workers, New Workplaces

The Pew Research Center has just published an [extended version ](http://pewresearch.org/obdeck/?ObDeckID=70) of an article I wrote for the Financial Times about the Millennial Generation entering the workplace.

The article covers some of the challenges that these new content creators pose to their firms and some of the opportunies they bring to the world of work because they are so much more comfortable with new technologies.

Doing this work, I discovered that the great weight of writing and research on the workplace focuses on how older Baby Boomers are likely to stick around in their jobs past the traditional retirement age. There is lots of interest in what this will do to workplaces.

At the same time, there is a growing group of smart analysts who are beginning to ponder these issues. Some of them taught me things that I tried to report in the article.