---
title: "Men, Women, and Money"
description: "Our November 2004 telephone survey brought some interesting data about women, men, and financial activities online."
date: "2005-02-23"
authors:
  - name: "Susannah Fox"
    job_title: "Former Researcher"
    link: "https://www.pewresearch.org/staff/susannah-fox/"
url: "https://www.pewresearch.org/internet/2005/02/23/men-women-and-money/"
categories:
  - "E-Commerce"
  - "Gender"
  - "Gender & LGBTQ"
  - "Gender & Tech"
  - "Online Search"
tags:
  - "Women and Men"
---

# Men, Women, and Money

Our November 2004 telephone survey brought some interesting data about women, men, and financial activities online.

Men and women are equally likely to buy a product online, such as books, music, toys or clothing (67%). They are also essentially equally likely to buy or make a reservation for a travel service, like an airline ticket, hotel room, or rental car. Sixty percent of online men do this vs. 63% of online women (that difference is within the margin of error of +/- 5%).

Men are significantly more likely to go online to get financial information, such as stock quotes or mortgage interest rates – 56% of online men vs. 33% of online women. Men are also more likely to participate in an online auction (28% vs. 18%) or to buy or sell stocks, mutual funds or bonds (20% vs. 6%).