As ownership of mobile phones, especially smartphones, spreads rapidly across the globe, there are still notable numbers of people in emerging economies who don't have access to mobile phones. And even phone owners struggle with connectivity, costs and security issues.
Smartphone users in emerging economies – especially those who use social media – tend to be more exposed to people with different backgrounds and more connected with friends they don’t see in person.
Facebook and WhatsApp are the most widely used social media platforms and messaging applications in 11 countries around the world.
Whether in advanced or emerging economies, younger people, those with higher levels of education and those with higher incomes are more likely to be digitally connected.