---
title: "How People Around the World View AI"
description: "Most adults across 25 countries are aware of AI, and people are generally more concerned than excited about its effects on daily life."
date: "2025-10-15"
authors:
  - name: "Jacob Poushter"
    job_title: "Associate Director, Global Attitudes Research"
    link: "https://www.pewresearch.org/staff/jacob-poushter/"
  - name: "Moira Fagan"
    job_title: "Research Associate"
    link: "https://www.pewresearch.org/staff/moira-fagan/"
  - name: "Manolo Corichi"
    job_title: "Research Analyst"
    link: "https://www.pewresearch.org/staff/manolo-corichi/"
url: "https://www.pewresearch.org/global/2025/10/15/how-people-around-the-world-view-ai/"
categories:
  - "Artificial Intelligence"
  - "Global Tech & Cybersecurity"
  - "Technology Adoption"
  - "Technology Policy Issues"
---

# How People Around the World View AI

## More are concerned than excited about its use, and more trust their own country and the EU to regulate it than trust the U.S. or China

![](https://www.pewresearch.org/wp-content/uploads/sites/20/2025/10/PG_25.10.15_AI_featured@4x.png?w=640)
*Fair attendees in front of an AI sign at the World Artificial Intelligence Conference in Shanghai on July 27, 2025. (Ying Tang/NurPhoto via Getty Images)*

This Pew Research Center analysis focuses on public opinion of artificial intelligence – including awareness of the technology and concern or excitement about its use – in 25 countries across the Asia-Pacific region, Europe, Latin America, the Middle East-North Africa region, North America and sub-Saharan Africa. The report also explores respondents’ trust in their own country, the European Union, the United States and China to regulate the use of AI.

[![A map showing Countries included in this report ](https://www.pewresearch.org/wp-content/uploads/sites/20/2025/10/pg_2025.10.15_ai_hwdt_01.png?w=640)](https://www.pewresearch.org/?attachment_id=276939)

For non-U.S. data, this analysis draws on nationally representative surveys of 28,333 adults conducted from Jan. 8 to April 26, 2025. All surveys were conducted over the phone with adults in Canada, France, Germany, Greece, Hungary, Italy, Japan, the Netherlands, Poland, South Korea, Spain, Sweden and the United Kingdom. Surveys were conducted face-to-face in Argentina, Brazil, India, Indonesia, Israel, Kenya, Mexico, Nigeria, South Africa and Turkey. In Australia, we used a mixed-mode probability-based online panel.

In the U.S., we surveyed 3,605 adults from March 24 to 30, 2025, and 5,023 adults from June 9 to 15, 2025. Everyone who took part in these surveys is a member of the Center’s American Trends Panel (ATP), a group of people recruited through national, random sampling of residential addresses who have agreed to take surveys regularly. This kind of recruitment gives nearly all U.S. adults a chance of selection. Surveys were conducted either online or by telephone with a live interviewer. The surveys are weighted to be representative of the U.S. adult population by gender, race, ethnicity, partisan affiliation, education and other categories. Read more about the [ATP’s methodology](https://www.pewresearch.org/our-methods/u-s-surveys/the-american-trends-panel/).

In the U.S., questions about trust in various countries or institutions to regulate AI were asked on ATP Wave 166 in March, while questions about awareness of AI and reactions to it were asked on ATP Wave 173 in June. As we are not able to directly compare the two samples, the U.S. is excluded from some elements of this analysis.

For the purpose of comparing educational groups across countries, we standardize education levels based on the United Nations’ [International Standard Classification of Education](https://uis.unesco.org/en/topic/international-standard-classification-education-isced) (ISCED). The lower education category is lower secondary education or below and the higher category is upper secondary or above in middle-income countries ([as defined by the World Bank](https://blogs.worldbank.org/en/opendata/world-bank-country-classifications-by-income-level-for-2024-2025)). The lower education category is upper secondary education or below and the higher category is postsecondary or above in high-income countries.

Here are the [questions used](https://www.pewresearch.org/wp-content/uploads/sites/20/2025/10/pg_2025.10.15_ai_topline.pdf) for this analysis, along with responses, and the [survey methodology](https://www.pewresearch.org/global/2025/10/15/methodology-ai-global/).

[![A set of bar charts showing that Most people in surveyed countries have heard or read at least a little about AI and public concern about its increased use outweighs excitement](https://www.pewresearch.org/wp-content/uploads/sites/20/2025/10/pg_2025.10.15_ai_0_01.png?w=310)](https://www.pewresearch.org/?attachment_id=276940)

As the use of artificial intelligence (AI) [increases rapidly](https://www.pewresearch.org/short-reads/2025/06/25/34-of-us-adults-have-used-chatgpt-about-double-the-share-in-2023/), most people across 25 countries surveyed say they have heard or read at least a little about the technology.
And on balance, people are more concerned than excited about its growing presence in daily life.

A median of 34% of adults across these countries have heard or read a lot about AI, while 47% have heard a little and 14% say they’ve heard nothing at all, according to a spring 2025 Pew Research Center survey.

**But many are worried about AI’s effects on daily life.** A median of 34% of adults say they are more concerned than excited about the increased use of AI, while 42% are equally concerned and excited. A median of 16% are more excited than concerned.

#### What is a median?

In this analysis, median scores are used to help readers see overall patterns in the data. The median percentage is the middle number in a list of all percentages sorted from highest to lowest.

Concerns about AI are especially common in the United States, Italy, Australia, Brazil and Greece, where about half of adults say they are more concerned than excited. But as few as 16% in South Korea are mainly concerned about the prospect of AI in their lives.

[![A bar chart showing How people around the world feel about the rise of AI in daily life](https://www.pewresearch.org/wp-content/uploads/sites/20/2025/10/pg_2025.10.15_ai_0_02.png?w=420)](https://www.pewresearch.org/?attachment_id=276941)

**In fact, in many countries surveyed, a larger share of people are equally excited and concerned about the growing use of AI.** In no country surveyed do more than three-in-ten adults say they are mainly excited.

The survey also finds a strong correlation between a country’s income – as measured by gross domestic product per capita – and awareness of AI. **People in higher-income nations tend to have heard more about AI than those in less wealthy economies. **For example, around half of adults in the comparatively wealthy countries of Japan, Germany, France and the U.S. have heard *a lot* about AI, but only 14% in India and 12% in Kenya say the same.

### Trust in government to regulate AI

The survey also asked whether people trust their own country, the European Union, the U.S. and China to regulate the use of AI effectively.

**Most people trust their own country to regulate AI.** This includes 89% of adults in India, 74% in Indonesia and 72% in Israel. At the other end of the spectrum, only 22% of Greeks trust their country to regulate AI effectively.

Americans are almost evenly divided between trust in their country to regulate AI (44%) and distrust (47%).

Generally, people who are more enthusiastic about AI are more likely to trust their country to regulate the technology. And in many countries, views on this question are related to party affiliation or support for the governing coalition.

In the U.S., for example, a majority of Republicans and independents who lean toward the Republican Party (54%) trust the U.S. to regulate AI effectively, compared with a smaller share of Democrats and Democratic Party leaners (36%).

***Related: ***[*How Americans View AI and Its Impact on People and Society*](https://www.pewresearch.org/science/2025/09/17/how-americans-view-ai-and-its-impact-on-people-and-society/)

When it comes to other regulating entities**, more people globally tend to trust the EU to regulate AI than trust the U.S. or China.**

[![A bar chart showing that More people trust their own country and the EU to regulate AI than trust the U.S. or China](https://www.pewresearch.org/wp-content/uploads/sites/20/2025/10/pg_2025.10.15_ai_0_03.png?w=420)](https://www.pewresearch.org/?attachment_id=276942)

A median of 53% of adults in the surveyed countries trust the EU to regulate AI, while 37% trust the U.S. and 27% trust China.

Trust in the EU varies widely among the organization’s member nations: Adults in Germany and Netherlands are the most trusting, while their counterparts in France, Greece, Italy and Poland are the least trusting. Overall, a median of 54% across the nine member nations surveyed trust the EU to regulate AI, while 48% across the nonmember nations surveyed say the same.

Public trust in various actors to regulate AI is closely tied to how people view them overall. Generally, people with a [more positive view of the EU](https://www.pewresearch.org/short-reads/2025/09/22/opinions-of-the-eu-remain-mostly-favorable-across-25-countries/), the U.S. and China are more likely to trust them to regulate AI effectively.

For instance, in countries like Indonesia and South Africa – [where views of China are more positive](https://www.pewresearch.org/short-reads/2025/07/15/views-of-the-us-have-worsened-while-opinions-of-china-have-improved-in-many-surveyed-countries/) than views of the U.S. – people are more likely to trust China to regulate AI than to trust the U.S.

There are other interesting demographic and political differences on these questions of trust:

- There is stronger trust in the U.S. as an AI regulator among people on the ideological right and among Europeans who support right-leaning populist parties.

- There is stronger trust in China as an AI regulator among younger adults in 19 countries surveyed.

- There is stronger trust in the EU as an AI regulator among people with more education in 19 countries. Additionally, Europeans who support right-wing populist parties are less likely than nonsupporters to trust the EU on this matter.

### Demographic differences in awareness, perceptions of AI

Awareness and perceptions of AI differ along many demographic lines.

#### Age

[![A dot plot showing that Young adults are more likely than older people to have heard a lot about AI ](https://www.pewresearch.org/wp-content/uploads/sites/20/2025/10/pg_2025.10.15_ai_0_04.png?w=420)](https://www.pewresearch.org/?attachment_id=276943)

**Young adults in virtually every country surveyed are more aware of AI than their older counterparts.** For instance, 68% of Greek adults under 35 have heard or read a lot about the technology, compared with 20% among those ages 50 and older.

Young adults also tend to be more enthusiastic about AI. For example, 46% of Israeli adults under 35 are more excited than concerned about its increased use in daily life, compared with 15% of those ages 50 and older. Conversely, older adults are more concerned than excited relative to younger adults in 18 of the 25 countries surveyed.

#### Gender

In more than half of the countries polled, men are more likely than women to have heard a lot about AI. And in many countries, women are more likely than men to be mainly concerned about the increasing use of AI.

#### Education

Among people with less education, there is generally more concern than excitement about AI and less awareness of the technology overall, relative to people with more education.

#### Internet use

There is also a connection between [internet use](https://www.pewresearch.org/short-reads/2025/09/08/most-adults-across-24-countries-are-online-at-least-several-times-a-day/) and views of AI. **People who say they use the internet almost constantly are more likely than others to be mainly excited about the growing use of AI in everyday life.** And in every country surveyed, these near-constant internet users are also more likely to have heard a lot about AI.

***Related:**** [Most adults across 24 countries are online at least several times a day](https://www.pewresearch.org/short-reads/2025/09/08/most-adults-across-24-countries-are-online-at-least-several-times-a-day/)*

*Jump to further analysis:*

- [AI awareness around the world](https://www.pewresearch.org/global/2025/10/15/ai-awareness-around-the-world)

- [Concern and excitement about AI](https://www.pewresearch.org/global/2025/10/15/concern-and-excitement-about-ai/)

- [Trust in own country to regulate use of AI](https://www.pewresearch.org/global/2025/10/15/trust-in-own-country-to-regulate-use-of-ai/)

- [Trust in the EU, U.S. and China to regulate use of AI](https://www.pewresearch.org/global/2025/10/15/trust-in-the-eu-u-s-and-china-to-regulate-use-of-ai/)

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**Next:** [1. AI awareness around the world](https://www.pewresearch.org/global/2025/10/15/ai-awareness-around-the-world.md)