Voice assistants are present on a wide range of devices, but the most common way for Americans to use them is on a smartphone: 42% of U.S. adults use voice assistants in this way. Some 14% of the public has used a voice assistant on a computer or tablet, while 8% say they use them on a stand-alone device such as an Amazon Echo or Google Home.
These applications are relatively popular among those ages 18 to 49: 55% of Americans in this age group say they use voice assistants, compared with 37% of those 50 and older.
Smaller shares say that they use voice assistants because they are fun (23% cite this as a “major reason”), because speaking to the assistant feels more natural than typing (22%), or because these programs are easier for children to use (14%).
Voice assistants can also be used as “remote controls” of other connected systems such as car locks and home lighting and heating systems. About a quarter of voice assistant adopters (26%) say they use the assistants to connect remotely to other things.
Asked about the performance of the assistants, a majority of users say they accurately respond to their commands most (39%) or some (42%) of the time. Even so, 16% of users say that these assistants accurately respond to their commands “not very often.”
Note: Full methodology and topline are available here (PDF).