Telephone surveys face numerous challenges, but some positive developments have emerged, principally with respect to sampling.
Surveying Hispanics is complicated for many reasons – language barriers, sampling issues and cultural differences – that are the subject of a growing field of inquiry.
Racial identity is far from a straightforward concept, and when multiple strands of identity come together this has the potential to increase the complexity.
With 89% of U.S. adults online, survey research is rapidly moving to the Web. But 89% is not 100%, and surveys that include only those who use the internet run the risk of producing biased results.
At the center of the Pew Research Center’s mission is a commitment to measuring public attitudes on key issues and documenting differences in attitudes between demographic and political groups.
The methodology behind our exploratory research aimed at gaining a deeper understanding of news habits on Twitter by using a small but representative sample of Twitter users drawn from a national survey of U.S. adults.
To overcome the obstacles of measuring racial attitudes, Pew Research Center conducted an Implicit Association Test (IAT), a technique that psychologists say measures subconscious or “hidden” bias by tracking how quickly individuals associate good and bad words with specific racial groups.
Respondents who take a Pew Research Center survey on a cellphone are currently offered reimbursement for their cellphone minutes for completing the survey. But is it still necessary in the age of unlimited talk and text?
This analysis of the Twitter discussions surrounding the 2015 Greek referendum employed media research methods that combined Pew Research’s content analysis rules with computer coding software developed by Crimson Hexagon.
With so many respondents taking Web surveys on smartphones, creating surveys with smartphone respondents in mind is critical.