5 key things to know about the margin of error in election polls
Some of the better-known statistical rules of thumb that a smart consumer might think apply in polls are more nuanced than they seem. In other words, as is so often the case in life, it’s complicated.
Flashpoints in Polling
Many people wonder: Can polls be trusted? The following essay contains a big-picture review of the state of polling, organized around a number of key areas.
In the age of big data, survey research will not only survive but thrive
The next frontier of public-opinion research is already visible in the “big data” revolution. Through the digital traces of our everyday activities, we are creating a massive volume of information that can tell us a lot about ourselves. Smart data science can identify patterns in our behaviors and interests. And in some domains, such as […]
What we learned about online nonprobability polls
The advantages of these online surveys are obvious – they are fast and relatively inexpensive, and the technology for them is pervasive. But are they accurate?