Book Reading 2016
A growing share of Americans are reading e-books on tablets and smartphones rather than dedicated e-readers, but print books remain much more popular than books in digital formats
Americans skeptical about the potential use of synthetic blood
Americans are more worried than excited or enthusiastic about the potential for healthy people to use synthetic blood (63% vs. 36%). And a majority of Americans – roughly six-in-ten – said they would not want synthetic blood substitutes in their own body to improve their abilities, while 35% would be open to it.
Many Americans are wary of using gene editing for human enhancement
A new gene-editing method called CRISPR exemplifies how the technology is rapidly becoming a present-day reality. Yet, Americans are wary of editing embryos, according to a survey on the broader field of “human enhancement.”
Digital Divide Narrows for Latinos as More Spanish Speakers and Immigrants Go Online
The long-standing divide in internet use between U.S. Hispanics and whites is now at its narrowest point since 2009, as immigrant and Spanish-dominant Latinos make big strides in going online.
28% of Americans are ‘strong’ early adopters of technology
Technology is changing the ways people seek and get knowledge, communicate and work. But Americans still tend to embrace familiarity over newness when it comes to their choices of new products
Sharing and on-demand services attract a small but active group of ‘super users’
The sharing and on-demand economy has grown in the U.S., and some Americans are “super users”: 7% have used six or more shared and on-demand online services.
Americans and the new digital economy: 8 key findings
Digital technology has ushered in a slew of new shared, collaborative and on-demand online services ranging from virtual marketplaces to home sharing. Our report examines the scope and impact of these services.
Shared, Collaborative and On Demand: The New Digital Economy
The sharing economy and on-demand services are weaving their way into the lives of many Americans, raiding difficult issues around jobs, regulation and the potential emergence of a new digital divide.
Long-Form Reading Shows Signs of Life in Our Mobile News World
On cellphones, longer news stories get about twice the engaged time from readers as shorter pieces do. They also get roughly the same number of visitors.
Global tech companies see India’s vast offline population as untapped market
Only about a fifth of India’s roughly 1.2 billion people are online, according to a recent Pew Research Center report, and the world’s biggest technology companies are clamoring for this large, untapped user base. Facebook recently tried (and failed) to implement its “Free Basics” internet program, and Google is also vying for the vast Indian […]