Since 2004, Pew Research Center has issued an annual report on key audience and economic indicators for a variety of sectors within the U.S. news media industry. These data speak to the shifting ways in which Americans seek out news and information, how news organizations get their revenue, and the resources available to American journalists as they seek to inform the public about important events of the day. The press is sometimes called the fourth branch of government, but in the U.S., it’s also very much a business – one whose ability to serve the public is dependent on its ability to attract eyeballs and dollars.
Over the years, the Center’s approach to these indicators has evolved along with the industry, carefully considering the metrics, sectors and format in which the data appear. Instead of a single summary report, our approach is to roll out a series of fact sheets showcasing the most important current and historical data points for each sector – in an easy-to-digest format – a few at a time. (State of the News Media reports from 2004-2017 are archived as PDFs and available here.)
As digital ad sales grow, news outlets get a smaller share
While the digital ad pie is growing, the numbers show that news organizations are competing for an increasingly smaller share of those dollars.
Five findings about digital video news
News audiences are watching more digital news video than ever before and newsrooms are investing in creating more video content.
Small digital news sites: young, lean and local
A new Pew Research Center State of the News Media analysis finds that the growing digital news world is largely comprised of hundreds of smaller sites, often local in scope, that are working to fill gaps left by legacy reporting cuts.
News revenue declines despite growth from new sources
The sources of the estimated $63-$65 billion dollars supporting print, online and broadcast news has shifted, with advertising dollars declining and audience payments, in the form of subscriptions, for example, comprising a bigger share.
8 Key Takeaways about Social Media and News
As news organizations work to understand how consumers interact with digital news, the Pew Research Center’s Journalism Project, in collaboration with the John S. and James L. Knight Foundation, delved into how news is functioning in the social media space.
News Video on the Web
Online video is clearly becoming a part of the news media landscape. News is a part of what people watch online, and, more than ever, the public is a part of creating this news. But advertising and revenue opportunities, while they exist, are complicated.
A Boom in Acquisitions and Content Sharing Shapes Local TV News in 2013
Local television in the U.S. saw massive change in 2013, change that remained under the radar of most Americans. Big owners of local TV stations got substantially bigger, thanks to a wave of station purchases. While the TV business profited, the impact on consumers is less clear and seems to vary from one market to the next.
The Growth in Digital Reporting
At a time when print newsrooms continue to shed jobs, thousands of journalists are now working in the growing world of native digital news—at small non-profits, big commercial sites and other content outlets that have moved into original news reporting.
The Revenue Picture for American Journalism and How It Is Changing
An influx of new investments from the tech world and philanthropy signify a pivot in the way we support journalism financially.
5 facts about the news business today
The good news – and the bad news – about the news.