Since 2004, Pew Research Center has issued an annual report on key audience and economic indicators for a variety of sectors within the U.S. news media industry. These data speak to the shifting ways in which Americans seek out news and information, how news organizations get their revenue, and the resources available to American journalists as they seek to inform the public about important events of the day. The press is sometimes called the fourth branch of government, but in the U.S., it’s also very much a business – one whose ability to serve the public is dependent on its ability to attract eyeballs and dollars.
Over the years, the Center’s approach to these indicators has evolved along with the industry, carefully considering the metrics, sectors and format in which the data appear. Instead of a single summary report, our approach is to roll out a series of fact sheets showcasing the most important current and historical data points for each sector – in an easy-to-digest format – a few at a time. (State of the News Media reports from 2004-2017 are archived as PDFs and available here.)
As 2016 election looms, MSNBC shakes up its programming strategy
MSNBC shifts its focus toward “original reporting” as its overall ratings remain strong, but total revenue for the year lags significantly behind CNN’s.
America’s news anchors are less recognizable now, but network news is still alive
NBC’s suspension of anchor Brian Williams from the helm of its flagship evening news program has led to some debate about the future for network television news.
Market is still hot for buying up local TV stations
The rush to acquire local TV stations by media companies’ continued in 2014 and resulted in strong financial pay offs for them.
The New Republic and the state of niche news magazines
The data suggest that the New Republic have a tough road ahead, with single-copy newsstand sales falling in 2013 and 2014.
Interest in midterms may be low, but local TV awash in political ad spending
Local TV has been receiving the largest portion of political media spending for at least a decade, but the share it consumes and the total dollars reaped continues to grow.
Cutbacks at CNN highlight the cable news paradox
In terms of TV viewership, cable news peaked as a medium around the 2008 presidential election and, while showing impressive potential in digital, the business model is uncertain.
News companies make play for India’s growing digital market
A growing number of news companies are making plays for India’s growing digital market, with the Huffington Post being the latest entrant.
UGA: The job market tightens, but new journalism grads remain upbeat
Job growth for recent journalism and mass communication grads stalled in 2013 with minority students hit particularly hard by the slowdown, a new survey shows.
As news business takes a hit, the number of black journalists declines
The number of black journalists working at U.S. daily newspapers has dropped 40% since 1997. That represents a loss of almost 1,200 journalists — from 2,946 in 1997 to 1,754 in 2013.
ASNE: Two-thirds of U.S. newspapers employ women in top editing jobs
This year marks the first time that ASNE has tried to identify women in the very top tier of newspaper leadership.