Social Networking Fact Sheet
Highlights of the Pew Internet Project’s research related to social networking
All Publications from this Topic
Social Media Usage: 2005-2015
Nearly two-thirds of American adults (65%) use social networking sites, up from 7% when Pew Research Center began tracking social media usage in 2005.
Men catch up with women on overall social media use
Some 73% of online men use social media, on par with the 80% of online women who say they do so. But there are still some gender differences on specific platforms.
How having smartphones (or not) shapes the way teens communicate
It may seem as if basic or flip phones are a thing of the past, given that 73% of teens have a smartphone. But that still leaves 15% of teens who only have a basic cellphone and 12% who have none at all, and it makes a difference in the way each group communicates.
Mobile Messaging and Social Media 2015
36% of adult smartphone owners use messaging apps, while 17% use apps that automatically delete sent messages. These types of apps are adding to an already complex terrain of digital and social communication. Meanwhile, social media platforms continue to attract dedicated users.
For teens, phone calls are reserved for closer relationships
Texting is the most common and frequent way that teens communicate with all types of friends, but they haven’t abandoned phone calling – especially among their closest friends.
6 takeaways about teen friendships in the digital age
Our latest report focuses on how teens develop and sustain friendships in the digital age, including where they meet, communicate and spend time with friends.
Parents and Social Media
Social media networks have become vital channels for Americans’ daily interactions. Our new report explores how parents turn to these networks for parenting-related information and social support.
How Teens Use Social Media & Technology
Smartphones are fueling a shift in the communication landscape for teens. Nearly three-quarters of teens now use smartphones and 92% of teens report going online daily — including 24% who say they go online “almost constantly.”
Social media preferences vary by race and ethnicity
Latinos, blacks and whites use social media networks about equally, but there are some differences in their preferences for specific social media sites.
Social Media & Stress
Frequent use of social media is not directly related to higher stress. But stress can be contagious through social media channels: Social media users are often more aware of the stressful events in others’ lives, and this awareness itself can lead to higher stress.