Lenski on Exit Polls in the Coming Elections
In an exclusive interview, Joe Lenski of Edison Media Research reflects on conducting his first election day survey following the death of his former partner, exit poll pioneer Warren Mitofsky. He also reveals steps that will be taken to avoid problems associated with the 2004 poll.
The Cell Phone Challenge to Polling
While Americans who rely solely on a cell phone for telephone service differ in their demographics from land-line subscribers, a new study finds that so far the results obtained by surveys that exclude cell-only users are not significantly affected.