Media & NewsOct 21, 2014

Political Polarization & Media Habits

When it comes to getting news about politics and government, liberals and conservatives inhabit different worlds. There is little overlap in the news sources they turn to and trust.

U.S. PoliticsOct 17, 2014

Political Polarization in Action: Insights into the 2014 Election from the American Trends Panel

While consistent conservatives and liberals are much more likely to vote than those with mixed views, the advantage at the moment goes to the right: Consistent conservatives are 15 percentage points more likely to vote this fall than consistent liberals.

U.S. PoliticsSep 18, 2014

Teaching the Children: Sharp Ideological Differences, Some Common Ground

People with consistently conservative political values are particularly likely to say it is important to teach children religious faith, while those with consistently liberal values stand out for the priority they give to teaching tolerance.

U.S. PoliticsAug 25, 2014

In search of libertarians

About one-in-ten Americans (11%) describe themselves as libertarian and know what the term means.

Fact TankJul 28, 2014

Q/A: What the New York Times’ polling decision means

While online survey panels have long been used by market researchers, they’re relatively new in the opinion-research field, and views on them are sharply divided.

ReligionJul 16, 2014

How Americans Feel About Religious Groups

When asked to rate religious groups on a “feeling thermometer” ranging from 0 to 100, Americans rate Jews, Catholics and evangelical Christians warmly and atheists and Muslims more coldly.

Jul 15, 2014

The demographics and politics of gun-owning households

Americans with young children in their home are just as likely as other adults to have a gun in their household.

Internet & TechJul 2, 2014

Facebook’s experiment causes a lot of fuss for little result

The controversy over what the Facebook researchers did may be overshadowing other important discussions, specifically conversations about what they really found—not much, actually—and the right and wrong way to think about and report findings based on statistical analyses of Big Data.

U.S. PoliticsJun 27, 2014

Why the typology quiz questions are asked the way they are

One of the strongest reactions we have received from some quiz-takers is frustration over the either-or choices each question offers. This is a legitimate concern, but there is a reason the questions are asked the way they are: The intent is not to put people “in a box” but rather to understand how their values across multiple political dimensions are related to each other.

U.S. PoliticsJun 26, 2014

Beyond Red vs. Blue: The Political Typology

Our latest political typology sorts voters into cohesive groups based on their attitudes and values and provides a field guide for the constantly changing political landscape.