Exploring Racial Bias Among Biracial and Single-Race Adults: The IAT
To overcome the obstacles of measuring racial attitudes, Pew Research Center conducted an Implicit Association Test (IAT), a technique that psychologists say measures subconscious or “hidden” bias by tracking how quickly individuals associate good and bad words with specific racial groups.
How do Americans use Twitter for news?
A look at how researchers analyzed news habits on Twitter using a small but representative sample of users drawn from a national survey of U.S. adults.
The challenges of polling when fewer people are available to be polled
With response rates low and heading lower, how can survey researchers have confidence in their findings? Scott Keeter, director of survey research at Pew Research Center, addresses this issue and related questions.
Are you in the global middle class? Find out with our income calculator
On a global scale, just 13% of the world’s population could be considered middle income in 2011, according to a new Pew Research Center analysis. Where do you fit?
The Evolving Role of News on Twitter and Facebook
Americans are more likely to get news on Twitter and Facebook than ever before. Our new study explores the similarities and differences in the role of news on these two social networks.
Is It Necessary to Reimburse Cellphone Respondents?
Respondents who take a Pew Research Center survey on a cellphone are currently offered reimbursement for their cellphone minutes for completing the survey. But is it still necessary in the age of unlimited talk and text?
Methodology: As Greeks head to the polls, the Twitter conversation differs by language
This analysis of the Twitter discussions surrounding the 2015 Greek referendum employed media research methods that combined Pew Research’s content analysis rules with computer coding software developed by Crimson Hexagon.
How many same-sex married couples in the U.S.? Maybe 170,000
A new research paper suggests that the number of married same-sex couples in the United States in 2013 may have been much lower than the Census Bureau’s initial estimate for that year.
Tips for Creating Web Surveys for Completion on a Mobile Device
With so many respondents taking Web surveys on smartphones, creating surveys with smartphone respondents in mind is critical.
How Pew Research conducted its survey of multiracial Americans
We released our first report on American multiracial adults, a group that comprises an estimated 6.9% of the adult population, or nearly 17 million adults. The report looks at who they are demographically, their attitudes and experiences, and the spectrum of their racial identity.