U.S. Politics Sep. 17, 2012

What is the Value of a ’Generic” Candidate or Ballot in Polls?

Pollsters sometimes match a “generic” Republican or Democratic candidate against an incumbent, or use a generic ballot to forecast which party is ahead in congressional elections. How to read these polls.

U.S. Politics Aug. 3, 2012

Party Affiliation and Election Polls

In every campaign cycle, pollwatchers pay close attention to the details of every election survey. And well they should. But focusing on the partisan balance of surveys is, in almost every circumstance, the wrong place to look.

Global Jun. 12, 2012

How the Pew Research Center Conducts Its Surveys Abroad

James Bell, Director of International Survey Research for the Pew Research Center, explains the methodology used by the Pew Research Center’s Global Attitudes Project to assure the quality and accuracy of surveys conducted abroad.

Pew Research Center May. 24, 2012

Survey Research, Its New Frontiers and Democracy

Scott Keeter, Director of Survey Research for the Pew Research Center and president of the American Association for Public Opinion Research, explores the threats and opportunities in the field of survey research, and discusses steps that can be taken to help keep survey research relevant for democracy.

U.S. Politics May. 15, 2012

Assessing the Representativeness of Public Opinion Surveys

Pew Research Center Dec. 13, 2011

Ask the Expert

Senior research staff answer questions from readers relating to all the areas covered by our seven projects, ranging from polling techniques and findings, to media, technology, religious, demographic and global attitudes trends.

Pew Research Center Sep. 22, 2011

How do I compare polls that sample “all adults” to ones that use “registered voters”?

Senior research staff answer questions from readers relating to all the areas covered by our seven projects, ranging from polling techniques and findings, to media, technology, religious, demographic and global attitudes trends.

Pew Research Center Sep. 22, 2011

What is the value of the “generic ballot” in campaign polls?

Senior research staff answer questions from readers relating to all the areas covered by our seven projects, ranging from polling techniques and findings, to media, technology, religious, demographic and global attitudes trends.

Pew Research Center Sep. 22, 2011

Ask the Expert

Senior research staff answer questions from readers relating to all the areas covered by our seven projects, ranging from polling techniques and findings, to media, technology, religious, demographic and global attitudes trends.

Pew Research Center Aug. 12, 2011

Ask the Expert

Senior research staff answers questions from readers relating to all the areas covered by our seven projects ranging from polling techniques and findings, to media, technology, religious, demographic and global attitudes trends.