Facing challenges, pollsters broaden experiments with new methodologies
Pew Research Center is working to broaden experiments, aimed both at dealing with the problems confronting traditional probability-based polls and taking advantage of opportunities provided by new technologies.
Why measuring the demographics of voters on Election Day is difficult
The two primary sources that provide insight into voter demographics use different methodologies, are released at different times, and often produce slightly different results.
Registered voters, likely voters, turnout rates: What does it all mean to 2014 election forecasts?
How many Americans are likely to vote, and which voters in the survey are the likely voters? Important as these questions are, there is almost no consensus among the pollsters as to how to identify each of these groups.
Q/A: How Pew Research analyzed America’s polarized media consumption habits
We asked Amy Mitchell, our Director of Journalism Research, to discuss how the new report on media polarization was put together.
Q/A: What the New York Times’ polling decision means
While online survey panels have long been used by market researchers, they’re relatively new in the opinion-research field, and views on them are sharply divided.
Facebook’s experiment causes a lot of fuss for little result
The controversy over what the Facebook researchers did may be overshadowing other important discussions, specifically conversations about what they really found—not much, actually—and the right and wrong way to think about and report findings based on statistical analyses of Big Data.
Why the typology quiz questions are asked the way they are
One of the strongest reactions we have received from some quiz-takers is frustration over the either-or choices each question offers. This is a legitimate concern, but there is a reason the questions are asked the way they are: The intent is not to put people “in a box” but rather to understand how their values across multiple political dimensions are related to each other.
Q/A: How Pew Research created the political typology
The goal of the political typology is to sort people into homogeneous groups, based on their political values and attitudes. It’s an effort to categorize people politically to help us better understand the complexities of the current political landscape.
Why we didn’t include the y-axis on our polarization chart
In a histogram, it’s the area under the curve that matters, not the height of any specific point. The total area under the curve is equal to 100% of respondents, but we are most interested in where respondents fall along the horizontal axis.
How Pew Research conducted the polarization survey and launched a new research panel
Throughout its history, the Pew Research Center has periodically conducted major surveys that take an in-depth look at important trends in American political attitudes and behavior. Today we released one such survey on political polarization, which is arguably the defining feature of early 21st century American politics. This is reflected not only in the public’s […]