Polling on the deficit: Why question order matters
Polling organizations devote a great deal of attention to the wording of survey questions, but they need to be just as concerned about how questions are ordered. The context in which a specific question is asked, particularly what directly precedes a question in a telephone interview, often has an impact on the way people respond.
Government Surveillance: A Question Wording Experiment
To better understand how the manner in which the government’s surveillance program is described affects public evaluations, the Pew Research Center conducted a question wording experiment.
The challenges of conducting surveys of youth
Research with minors presents some unique challenges, ranging from getting the necessary legal permissions to reaching interviewees at a time that use of mobile phones is growing.
How Pew Research conducted its national LGBT community survey
Why did Pew Research decide to conduct an LGBT-specific survey? We know from our surveys of the general public that there’s been a sharp increase in support for same-sex marriage and in societal acceptance of homosexuality over the past decade. Of course, we’re on the cusp of an important historical and cultural moment with the […]
Polling when public attention is limited: Different questions, different results
Different outcomes in different polls about the subpoenas served on the Associated Press in a Justice Department leak investigation were a case study in the challenges pollsters face in a breaking news environment when public attention and information is relatively limited.