FAQ: The Pew Research Center’s Work with Google
The Pew Research Center recently released an instant reaction poll gauging public views about the outcome of the presidential election, conducted online with Google. Director of Survey Research Scott Keeter describes the project.
A Comparison of Results from Surveys by the Pew Research Center and Google Consumer Surveys
As internet use grows– whether through a traditional computer, tablet, gaming device or cell phone – new techniques are being developed to conduct social research and measure people’s behavior and opinion while they are online.
What is the Value of a ‘Generic” Candidate or Ballot in Polls?
Pollsters sometimes match a “generic” Republican or Democratic candidate against an incumbent, or use a generic ballot to forecast which party is ahead in congressional elections. How to read these polls.
Party Affiliation and Election Polls
In every campaign cycle, pollwatchers pay close attention to the details of every election survey. And well they should. But focusing on the partisan balance of surveys is, in almost every circumstance, the wrong place to look.
How the Pew Research Center Conducts Its Surveys Abroad
James Bell, Director of International Survey Research for the Pew Research Center, explains the methodology used by the Pew Research Center’s Global Attitudes Project to assure the quality and accuracy of surveys conducted abroad.
Survey Research, Its New Frontiers and Democracy
Scott Keeter, Director of Survey Research for the Pew Research Center and president of the American Association for Public Opinion Research, explores the threats and opportunities in the field of survey research, and discusses steps that can be taken to help keep survey research relevant for democracy.